Up and down the country, paper-based loyalty cards can be found everywhere from family-friendly high street hairdressers to boutique salons – so they can’t be that bad, right? After all, the likes of Starbucks do it, don’t they? Well, as we’re about to explain, for the savvy salon owner, paper-based loyalty cards are no longer a smart marketing move. And in their place, is a fabulous digital alternative. read more