Valentines brings great opportunities for you and all your clients.
It’s a fact that hair & beauty treatments come high on the list of most the wanted Valentines presents. Your customers will also put a lot of effort into looking just right for the big night.
So, share the love this Valentines, & drive sales for your business, with these 3 sweet tips sure to spice up your marketing.
1. Target the “Gifter” & gain a new customer or two
This is a fantastic time to gain new customers and one great way is by attracting the gifter! Do you sell gift cards, well you should! And what better way to introduce a new customer than via your existing client base?
It really cannot be simpler. Utilise your relationship with your customers and promote your gift cards during every appointment in the run up to the 14th. You’ll be surprised at the take-up.
Another great way to promote your gift cards is via one of your most valuable marketing assets’ – your salon window. Promoting salon vouchers this Valentines via your window or billboard attracts interest from passing footfall & creates a focal point in your salon.
2. Say “thank you” to your most loyal clients and generate additional sales
In our search for new customers and increased footfall, our most loyal customers can often be overlooked. At the heart of every successful salon are those clients who are as regular as clockwork. So what better time to say “thank you” than at Valentines.
With that in mind, take your most valued, regular clients and offer a treat. This could be an additional treatment or product, discount or freebie. But importantly, skew to a time that suits you, or make it a cross-sell to introduce a new service, to guarantee additional sales and positive impact to revenues.
And do make it personal! Take the time to contact each one individually, and offer that special touch, and thank for their continued loyalty. You’ll end up being the one that’s rewarded.
3. Packages to fit the bill and drive increased average spend
This February, it’s hard not to notice all the big supermarkets offering ‘meal deals’ specific to Valentines. They offer the customer variety, choice and an attractive price point. What’s not to like!
This is a ‘win-win’ scenario; the customer feels they have gained value, and the supermarket has managed to not only attract a customer, but also to sell multiple product at a higher than usual average price.
Can you create an equally tempting Valentines package for your customers? Pitch it so that you sell 2 or 3 items together at an attractive total sale price, discounting as your margins allow.
And get creative! It doesn’t have to be made up from your traditional treatment or product range. Include a bottle of Fizz, chocolates even, or a special Valentines treatment.
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