Book Your Lifestyle: Digital loyalty marketing for business owners

Build a busier, buzzier business, with new customers and more from your existing customers

Book Your Lifestyle: Digital loyalty marketing for business owners

4 fabulous salon marketing treats for you and your customers this Mothers’ Day

Did you know a whopping 60% of individuals in the UK celebrate Mother’s Day? Even with the horrendous weather we endured last March total retail sales still reached £1.4 billion!

And guess what? Gift cards and salon treatments are top choices. And with an average spend of £58, Mother’s Day is the perfect opportunity make a few extra sales for your business, without the need for cuts and discounts. read more

5 fantastic email marketing ideas to help you fill your salon this winter whilst maintaining average spend

Give a big Cheer, for the New Year!

There’s no better time to start communicating with your customers and encouraging visits and spend this winter.

It may be a season full of cut price deals and discounts, but we feel you should not be sacrificing spend to draw in the crowds. It’ll be something different, varied and interesting that catches the eye of your clients

To help with a little inspiration, our team have put together a selection of tried and tested email marketing strategies. What will you prepare?
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Paper loyalty cards versus digital – For owners, the choice is clear

Up and down the country, paper-based loyalty cards can be found everywhere from family-friendly high street hairdressers to boutique salons – so they can’t be that bad, right? After all, the likes of Starbucks do it, don’t they? Well, as we’re about to explain, for the savvy salon owner, paper-based loyalty cards are no longer a smart marketing move. And in their place, is a fabulous digital alternative. read more